Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/167| Title: | The Law of Marketing |
| Authors: | Oswald, Lynda J. |
| Keywords: | Law - Marketing Legal Issue Trademark Law |
| Issue Date: | 2011 |
| Publisher: | South Western |
| Abstract: | This textbook is designed to take the student through the legal aspects of the marketingfunction. It covers the initial legal issues related to product development, such as protec-tion of intellectual property assets, legal issues relating to distribution and promotion ofthe product or service, and ultimately legal issues pertaining to the sale of the product orservice, including attendant issues such as products liability and warranties. Structuringthe book according to these marketing practices and functions creates a logical progres-sion for students to use as a framework for real-life experiences. |
| URI: | http://localhost:8080/xmlui/handle/123456789/167 |
| Appears in Collections: | The Law of Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Law of Marketing.pdf | 3.7 MB | Adobe PDF | View/Open |
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