Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/165Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kotler, Philip | - |
| dc.date.accessioned | 2020-11-17T13:54:50Z | - |
| dc.date.available | 2020-11-17T13:54:50Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/165 | - |
| dc.description.abstract | Chapter objectives for you to quickly check the learning outcomes of each topic Multiple choice questions for every chapter, with instant feedback n Annotated web links to relevant specific Internet resources to facilitate in-depth Independent research Additional case studies that allow you to apply theory to recognisable real-world Brands and products Searchable online glossar | en_US |
| dc.subject | Marketting | en_US |
| dc.subject | Commerce | en_US |
| dc.title | Principles of Marketing | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Principles of Marketing | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1372857.pdf | 38.43 MB | Adobe PDF | View/Open |
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