Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/165| Title: | Principles of Marketing |
| Authors: | Kotler, Philip |
| Keywords: | Marketting Commerce |
| Issue Date: | 2014 |
| Abstract: | Chapter objectives for you to quickly check the learning outcomes of each topic Multiple choice questions for every chapter, with instant feedback n Annotated web links to relevant specific Internet resources to facilitate in-depth Independent research Additional case studies that allow you to apply theory to recognisable real-world Brands and products Searchable online glossar |
| URI: | http://localhost:8080/xmlui/handle/123456789/165 |
| Appears in Collections: | Principles of Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1372857.pdf | 38.43 MB | Adobe PDF | View/Open |
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