TY  - BOOK
AU  - Hoffman, Douglas K. 
AU  - Bateson, John E. G. 
TI  - Services Marketing: Concepts, Strategies & Cases
SN  - 9789386858771
U1  - 658.8 HOF/S 
PY  - 2017///
CY  - Delhi
PB  - Cengage
KW  - Services Marketing
ER  -