Hoffman, Douglas K.  <br/><br/>
Services Marketing: Concepts, Strategies & Cases 

 - 5th Ed 
 - Delhi  Cengage  2017 
 - 458p 
<br/><br/><label>ISBN: </label>9789386858771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 HOF/S