Belch, George E | Belch, Michael A | Purani,Keyoor. <br/><br/>
Advertising and promotion : An Integrated Marketing Communications Perspective. 

 - 9 
 - DELHI  MC GRAW HILL  2016 
 - 1016 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL/A