Kapoor, Jagdeep, 9 brand shaastras : - 2nd ed. - New Delhi ; Thousand Oaks, Calif. : Response Books, c2009. - xiii, 91 p. : ill. ; ISBN: 9788132102298 (pbk.) Subjects--Topical Terms: Brand name productsBranding (Marketing)Customer relations. Dewey Class. No.: 658.827 KAP/B