Zeithaml, Valarie A.  <br/><br/>
Services Marketing: Intergrating Customer Focus Across The Firm 

 - 6TH ED.  
 - New Delhi   Mcgraw-Hill  2013 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing