TY  - BOOK
AU  - Zeithaml, Valarie A. 
AU  - Bitner, Mary Jo 
TI  - Services Marketing: Intergrating Customer Focus Across The Firm
SN  - 9780070530424
PY  - 2003///
CY  - New Delhi 
PB  - Tata Mcgraw-Hill
KW  - Services Marketing
ER  -