Zeithaml, Valarie A.  <br/><br/>
Services Marketing: Intergrating Customer Focus Across The Firm 

 - 3RD ED.  
 - New Delhi   Tata Mcgraw-Hill  2003 
<br/><br/><label>ISBN: </label>9780070530424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing