TY  - BOOK
AU  - Prahalad, C.K
TI  - The Fortune At the Bottom of the Pyramid: Eradicating Poverty Through Profits
SN  - 9788129707123
U1  - 339.46091724 PRA/F 
PY  - 2005///
CY  - India
PB  - Wharton School Publishing
KW  - International business enterprises -- Social aspects. Non-governmental organizations. Poor. lobalization -- Economic aspects | Developing countries
ER  -