Services Marketing: Concepts, Strategies & Cases (Record no. 77841)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00387nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789386858771 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 HOF/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hoffman, Douglas K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Services Marketing: Concepts, Strategies & Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Cengage |
| Place of publication | Delhi |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 458p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Services Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John E. G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Govt Brennen College Central Library | Govt Brennen College Central Library | First Floor Shelf No.F39 | 30/07/2022 | 525.00 | 658.8 HOF/S | 72009 | Books |
,
+91 9747629548