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Advertising and promotion : An Integrated Marketing Communications Perspective. (Record no. 77545)

000 -LEADER
fixed length control field 00417nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL/A
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Belch, George E | Belch, Michael A | Purani,Keyoor.
245 ## - TITLE STATEMENT
Title Advertising and promotion : An Integrated Marketing Communications Perspective.
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication DELHI
Name of publisher MC GRAW HILL
Year of publication 2016
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Permanent Location Current Location Shelving location Date acquired Full call number Accession Number Koha item type
      Commerce Govt Brennen College Central Library Govt Brennen College Central Library First Floor Shelf No.F39 02/06/2022 659.1 BEL/A CMP67283 Books
      Commerce Govt Brennen College Central Library Govt Brennen College Central Library First Floor Shelf No.F39 02/06/2022 659.1 BEL/A CMP67282 Books
      Commerce Govt Brennen College Central Library Govt Brennen College Central Library First Floor Shelf No.F39 02/06/2022 659.1 BEL/A CMP67281 Books
      Commerce Govt Brennen College Central Library Govt Brennen College Central Library First Floor Shelf No.F39 02/06/2022 659.1 BEL/A CMP67280 Books