MARKETING RESEARCH AN APPLIED ORIENTATION (Record no. 77474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00328nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332555693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MALHOTHRA NARESH K |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH AN APPLIED ORIENTATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | CHENNAI |
| Name of publisher | PEARSON |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 968 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMERCE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Govt Brennen College Central Library | Govt Brennen College Central Library | First Floor Shelf No.F39 | 30/05/2022 | 658.83 MAL/M | CMP67540 | Books |
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