Consumer Behavior: Building Marketing Strategy (Record no. 5526)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00387nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070682160 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hawkins, Del I. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior: Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11TH ED. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Mcgraw-Hill |
| Place of publication | New Delhi |
| Year of publication | 2013 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Govt Brennen College Central Library | Govt Brennen College Central Library | First Floor Shelf No.F39 | 03/10/2023 | 658.8342 HAW/C | 54752 | Books | |||
| Commerce | Govt Brennen College Central Library | Govt Brennen College Central Library | First Floor Shelf No.F39 | 03/10/2023 | 658.8342 HAW/C | 54753 | Books |
,
+91 9747629548