Understanding Indian Consumers (Record no. 48920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199479627 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Durairaj, Maheswaran |
| 245 #0 - TITLE STATEMENT | |
| Title | Understanding Indian Consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Oxford University Press |
| Place of publication | India |
| Year of publication | 2018 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management,Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Puliyel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Govt Brennen College Central Library | Govt Brennen College Central Library | First Floor Shelf No.F39 | 03/10/2023 | 599.00 | 658.8342 MAH/I | 66741 | Books |
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